Nathan Gardels :
"Wael Ghonim is the internet activist who helped spawn the Arab Spring in Egypt with his Facebook posts. During those heady days in Cairo, as he explains in an interview with The WorldPost, Ghonim came to realize that, "the algorithmic structure of social media amplified and abetted the turn to mobocracy" because it is designed to bring together those with common passions and sympathies irrespective of whether the information they share is truth, rumor or lies.
In our present moment, says Ghonim, "Donald Trump is the living example of the damage mobocratic algorithms can do to the democratic process." The challenge has thus shifted, he says. "While once social media was seen as a liberating means to speak truth to power," Ghonim argues, "now the issue is how to speak truth to social media." Since "people will be as shallow as platforms allow them to be," he explains, Ghonim proposes that the big social media companies focus on creating a "meritocratic algorithm" that rewards credible information and dialogue, not just the broadcast of "sensational content" to the like-minded." (http://www.theworldpost.com/, October 2016)