User-Created Advertizing

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User-driven Advertizing refers to ads that are circulated by users.

But they can also be produced by users, invited or not by brands.


Examples

Sourced from http://www.trendwatching.com/trends/CUSTOMER-MADE.htm:

  1. L’Oreal’s You Make The Commercial #FireFox’s Flicks
  2. MasterCard’s Write a Priceless Ad
  3. JetBlue’s Travel Stories
  4. McDonalds’ Global Casting
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