User-Created Advertizing

User-driven Advertizing refers to ads that are circulated by users.

But they can also be produced by users, invited or not by brands.

Examples

Sourced from http://www.trendwatching.com/trends/CUSTOMER-MADE.htm:

Corporate Iniatives

The Converse Gallery at http://www.conversegallery.com/

1. L’Oreal’s You Make The Commercial #FireFox’s Flicks
2. MasterCard’s Write a Priceless Ad
3. JetBlue’s Travel Stories
4. McDonalds’ Global Casting
5. Ruffels (in Turkey), http://www.rufflesidea-logy.com/

Examples of commercials

For Nike, at http://www.jaffejuice.com/2005/04/tiger_did_it_ak.html