User-Driven Advertizing

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User-driven advertising

Increasingly, users are themselves distributing information about products and services that they appreciate, see the Wired article on a famous user-made iPod ad, at,2125,66001,00.html? ;

More Information

  1. Companies are also learning to use (and abuse) these communities of 'passionate consumers', according to this report in Le Monde, at,1-0@2-3230,36-396272,0.html
  2. Users are also producting ads themselves, see User-created Advertizing
  3. a platform for user-driven ads,