How Cooperation Triumphs over Self-Interest
* Book: The Penguin and the Leviathan. How Cooperation Triumphs over Self-Interest. Written by Yochai Benkler. Random House, 2011
URL = http://www.randomhouse.com/book/11367/the-penguin-and-the-leviathan-by-yochai-benkler
=Publisher's Synopsis
What do Wikipedia, Zip Car’s business model, Barack Obama's presidential campaign, and a small group of lobster fishermen have in common? They all show the power and promise of human cooperation in transforming our businesses, our government, and our society at large. Because today, when the costs of collaborating are lower than ever before, there are no limits to what we can achieve by working together.
For centuries, we as a society have operated according to a very unflattering view of human nature: that, humans are universally and inherently selfish creatures. As a result, our most deeply entrenched social structures – our top-down business models, our punitive legal systems, our market-based approaches to everything from education reform to environmental regulation - have been built on the premise that humans are driven only by self interest, programmed to respond only to the invisible hand of the free markets or the iron fist of a controlling government.
In the last decade, however, this fallacy has finally begun to unravel, as hundreds of studies conducted across dozens of cultures have found that most people will act far more cooperatively than previously believed. Here, Harvard University Professor Yochai Benkler draws on cutting-edge findings from neuroscience, economics, sociology, evolutionary biology, political science, and a wealth of real world examples to debunk this long-held myth and reveal how we can harness the power of human cooperation to improve business processes, design smarter technology, reform our economic systems, maximize volunteer contributions to science, reduce crime, improve the efficacy of civic movements, and more.
For example, he describes how:
• By building on countless voluntary contributions, open-source software communities have developed some of the most important infrastructure on which the World Wide Web runs
• Experiments with pay-as-you-wish pricing in the music industry reveal that fans will voluntarily pay far more for their favorite music than economic models would ever predic
• Many self-regulating communities, from the lobster fishermen of Maine to farmers in Spain, live within self-regulating system for sharing and allocating communal resources
• Despite recent setbacks, Toyota’s collaborative shop-floor, supply chain, and management structure contributed to its meteoric rise above its American counterparts for over a quarter century.
• Police precincts across the nation have managed to reduce crime in tough neighborhoods through collaborative, trust-based, community partnerships." (http://www.randomhouse.com/book/11367/the-penguin-and-the-leviathan-by-yochai-benkler)view
Review
Clay Spinuzzi:
"Yochai Benkler's previous book, The Wealth of Networks, was an academic book about how peer production works. This one is a popular book that explores the related question of how peer production and similar cooperative enterprises can work, since they seem to contradict the seemingly natural impulse of self-interest. As Benkler points out, this assumption of rational self-interest underpins so many things that we take for granted: in economics, rational choice theory; in law, harsh punishments; in business, top-down hierarchies; in government, the Leviathan. Yet, Benkler argues, cooperation is deeply ingrained in us and can serve to revolutionize all of these areas.
Benkler's examples are familiar to anyone who has read others' books in this vein, such as The Starfish and the Spider and What's Mine is Yours. (I confess that I thought: again with Linux, Zipcar, and Toyota? Surely there are other examples.) But Benkler covers new ground by delving into the nature/culture debate, describing evolutionary as well as cultural roots of cooperation; psychological and social influences; empathy; fairness; and morals. That is, Benkler follows themes of cooperation through several disciplines.
The result is a fine popular contribution. But in covering so many disciplines, Benkler spreads his argument too thin. For instance, he touches on the nature-nurture debate that stretched through the entire 20th century, but doesn't engage in it deeply except to summarily conclude that both are influences. Similarly, his discussion of psychological and social influences hinge on the notion of Goffman's work with frame, but he doesn't do much with that notion besides demonstrating that when people see the same task within competing frames, they perceive it differently. In these, and in the other chapters, Benkler takes relatively narrow conversations happening within a given discipline and characterizes these conversations as what those disciplines have discovered about cooperation. Obviously he has to gloss if he's going to apply all of these disciplines to one topic in one book - but that's a very thin gloss. I would have preferred much more hedging and, well, framing.
However, Benkler does manage to counteract so many of the obvious yet flawed objections to peer production, objections predicated on a view of humanity as simply selfish or self-interested. If you deal with people who roll their eyes at the notion of open source software or who caution you not to look at Wikipedia because "anyone could write anything there," this might be the right book to give them." (http://spinuzzi.blogspot.com/2011/09/reading-penguin-and-leviathan.html)