Transumers

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Description

1.

"TRANSUMERS are consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible." (http://www.trendwatching.com/trends/transumers.htm)


2.

"With the Internet, there has been a rise of renting products that were once typically owned. The “transumer” is, in part, one who encounters “stuff” temporarily as opposed to accumulating it permanently. Zipcar, Netflix, Spotify and an increasing number of other examples where individuals rent rather than own demonstrate that, for many—especially the young and/or affluent—the physical amassing of “stuff” is undesirable; so, they have begun to rent items that previous generations tended to accumulate. “Stuff”, for many, is decreasingly allowed to solidify on our shelves and in our attics, instead flowing in a more liquid and nimble sense through consumers’ lives." (http://www.pjrey.net/documents/Liquid%20Information%20Leaks%2011.15.2011.pdf)

Examples

Many examples are listed here at http://www.trendwatching.com/trends/transumers.htm

More Information

Transumers may practice Fractional Ownership