Thomas Sutton on Open Design and Innovation via FrogMob

Video via http://www.livestream.com/liftconference/share?clipId=pla_152031c0-28e2-4ecb-872f-052d1f0893a0

Description

Massimo Menichinelli:

"Frog Design Creative Director Thomas Sutton spoke on Open Innovation on the main stage at the Lift11 conference in Geneva, Switzerland (2011) with his talk Relinquishing Control: creating space for open innovation.

While Open Innovation is already a well known and accepted concept in many business sectors, it still needs to find a place in the Design field. In this talk Sutton explains how Design should become more about building connections with the whole network (because it’s not the best product that wins, but the product with the best system dynamics) and for creating a space for Open Innovation with the users.

Here again, it is interesting to note that the Creative Director at Frog Design talks about using Design for Open Innovation (and Open Design as well)." (http://www.openp2pdesign.org/2011/open-design/open-design-is-going-mainstream-now-first-part/)