Story of Change

Video via http://www.youtube.com/watch?v=oIQdYXCKUv0&feature=player_embedded

Description

"In “The Story of Change”, Annie Leonard’s latest collaboration with Free Range Studios, she explains that conscious consumerism is a great place to start but terrible place to stop, because it is not the solution to a better environment. Annie believes that our global environmental issues begin with bad policies and bad business methods, so while we do need to be smart shoppers, there is much more beyond that to be done.

“The Story of Change” includes an inspiring exploration of what effective change-making has looked like through history -from Gandhi, the anti-apartheid movement in South Africa to the Civil Rights Movement and the environmental victories of the ’70s. It highlights the aspects found whenever and wherever people unite to make change: a Big Idea, a commitment to working together, and the ability to turn that idea and commitment into action." (http://noartificial.com/the-story-of-change/)