= a strategy to build societies based on the local production of food, energy and goods, and the local development of currency, governance and culture. The main goals of Relocalization are to increase community energy security, to strengthen local economies, and to dramatically improve environmental conditions and social equity.
"Relocalization is a strategy to build societies based on the local production of food, energy and goods, and the local development of currency, governance and culture. The main goals of relocalization are to increase community energy security, to strengthen local economies, and to improve environmental conditions and social equity. The relocalization strategy developed in response to the environmental, social, political and economic impacts of global over-reliance on cheap energy." (http://www.postcarbon.org/relocalize)
"Relocalization is a contributing solution to our plight. It is both a process and a guiding framework for making changes in public behavior and town infrastructure towards making a community a sustainable community. Aspects of relocalization include: reducing use of single-passenger autos, building up and not out in order to reduce transportation distances, living in close proximity, growing more local food, having a town make its own energy, conserving energy in homes and buildings, and engendering a robust local economy via support of local businesses and returning light manufacture to towns. The more relocalization, the more happiness.
Relocalization is the opposite of globalization. Globalization has taken manufacturing and farming away from its once local roots and concentrated it far away in the American Midwest or overseas. Globalization, the mall, and auto culture are of one piece. The result has been blighted, unattractive big box strips and commerce that makes lots of money for the corporations but robs the locals of sovereignty, identity, local color, and wealth." (http://www.masschc.org/PioneerValleyRelocalizationProject.html)
The historical example of the Middle Ages
John Michael Greer: 
"That relocalization needs to happen, and will happen, is clear. Among other things, it’s clear from history; when complex societies overshoot their resource bases and decline, one of the things that consistently happens is that centralized economic arrangements fall apart, long distance trade declines sharply, and the vast majority of what we now call consumer goods get made at home, or very close to home. Now of course that violates some of the conventional wisdom that governs economic decisions these days; centralized economic arrangements are thought to yield economies of scale that make them more profitable by definition than decentralized local arrangements.
When history conflicts with theory, though, it’s not history that’s wrong, so a second look at the conventional wisdom is in order. The economies of scale and resulting profits of centralized economic arrangements don’t happen by themselves. They depend, among other things, on transportation infrastructure. This doesn’t happen by itself, either; it happens because governments pay for it, for purposes of their own. The Roman roads that made the tightly integrated Roman economy possible, for example, and the interstate highway system that does the same thing for America, were not produced by entrepreneurs; they were created by central governments for military purposes. (The legislation that launched the interstate system in the US, for example, was pushed by the Department of Defense, which wrestled with transportation bottlenecks all through the Second World War.)
Government programs of this kind subsidize economic centralization. The same thing is true of other requirements for centralization – for example, the maintenance of public order, so that shipments of consumer goods can get from one side of the country to the other without being looted. Governments don’t establish police forces and defend their borders for the purpose of allowing businesses to ship goods safely over long distances, but businesses profit mightily from these indirect subsidies nonetheless.
When civilizations come unglued, in turn, all these indirect subsidies for economic centralization go away. Roads are no longer maintained, harbors silt up, bandits infest the countryside, migrant nations invade and carve out chunks of territory for their own, and so on. Centralization stops being profitable, because the indirect subsidies that make it profitable aren’t there any more.
Ugo Bardi has written a very readable summary of how this process unfolded in one of the best documented cases, the fall of the Roman Empire. The end of Rome was a process of radical relocalization, and the result was the Middle Ages. The Roman Empire handled defense by putting huge linear fortifications along its frontiers; the Middle Ages replaced this with fortifications around every city and baronial hall. The Roman Empire was a political unity where decisions affecting every person within its borders were made by bureaucrats in Rome. Medieval Europe was the antithesis of this, a patchwork of independent feudal kingdoms the size of a Roman province, which were internally divided into self-governing fiefs, those into still smaller fiefs, and so on, to the point that a single village with a fortified manor house could be an autonomous political unit with its own laws and the recognized right to wage war on its neighbors.
The same process of radical decentralization affected the economy as well. The Roman economy was just as centralized as the Roman polity; in major industries such as pottery, mass production at huge regional factories was the order of the day, and the products were shipped out via sea and land for anything up to a thousand miles to the end user. That came to a screeching halt when the roads weren’t repaired any more, the Mediterranean became pirate heaven, and too many of the end users were getting dispossessed, and often dismembered as well, by invading Visigoths. The economic system that evolved to fill the void left by Rome’s implosion was thus every bit as relocalized as a feudal barony, and for exactly the same reasons.
Here’s how it worked. Each city – and “city” in this context means anything down to a town of a few thousand people – was an independent economic center; it might have a few industries of more than local fame, but most of its business consisted of manufacturing and selling things to its own citizens and the surrounding countryside. The manufacturing and selling was managed by guilds, which were cooperatives of master craftsmen. To get into a guild-run profession, you had to serve an apprenticeship, usually seven years, during which you got room and board in exchange for learning the craft and working for your master; you then became a journeyman, and worked for a master for wages, until you could produce your masterpiece – yes, that’s where the word came from – which was an example of craftwork fine enough to convince the other masters to accept you as an equal. Then you became a master, with voting rights in the guild.
The guild had the legal responsibility under feudal municipal laws to establish minimum standards for the quality of goods, to regulate working hours and conditions, and to control prices. The economic theory of the time held that there was a “just price” for any good or service, usually the price that had been customary in the region since time out of mind, and the municipal authorities could be counted on to crack down on attempts to push prices above the just price unless there was some very pressing reason for it. Most forms of competition between masters were off limits; if you made your apprentices and journeymen work evenings and weekends to outproduce your competitors, for example, or sold goods below the just price, you’d get in trouble with the guild, and could be barred from doing business in the town. The only form of competition that was encouraged was to make and sell a superior product.
This was the secret weapon of the guild economy, and it helped drive an age of technical innovation. As Jean Gimpel showed conclusively in The Medieval Machine, the stereotype of the Middle Ages as a period of technological stagnation is completely off the mark. Medieval craftsmen invented the clock, the cannon, and the movable-type printing press, perfected the magnetic compass and the water wheel, and made massive improvements in everything from shipbuilding and steelmaking to architecture and windmills, just for starters. The competition between masters and guilds for market share in a legal setting that made quality and innovation the only fields of combat wasn’t the only force behind these transformations, to be sure – the medieval monastic system, which put a good fraction of intellectuals of both genders in settings where they could use their leisure for just about any purpose that could be chalked up to the greater glory of God, was also a potent factor – but it certainly played a massive role.
The guild system has nonetheless been a whipping boy for mainstream economists for a long time now. The person who started that fashion was none other than Adam Smith, whose The Wealth of Nations castigates the guilds of his time for what we’d now call antitrust violations. From within his own perspective, Smith had a point. The guilds were structured in a way that limited the total number of people who could work in any given business in any given town, and of course the just price principle kept prices from fluctuating along with supply and demand. Thus the prices paid for the goods or services produced by that business were higher, all things considered, than they would have been under the free market regime Smith advocated.
The problem with Smith’s analysis is that there are crucial issues involved that he didn’t address. He lived at a time when transportation was rapidly expanding, public order was more or less guaranteed, and the conditions for economic centralization were coming back into play. Thus the very different realities of limited, localized markets did not enter into his calculations. In the context of localized economics, a laissez-faire free market approach doesn’t produce improved access to better and cheaper goods and services, as Smith argued it should; instead, it makes it impossible to produce many kinds of goods and services at all." (http://campfire.theoildrum.com/node/5986?)
"This is where the intersection of globalization and relocalization comes in. To make a truly local bike, we would have to consider using other raw materials that are local. For example, we have lots of trees around here. And we even have a local manufacturer making bikes out of wood (Bike Portland has a great article on the company). Are there alternative materials for other parts of the bike as well? I have no idea, but I certainly think it is possible. That’s the relocalization part. The globalization part is the knowledge required to accomplish this relocalization. If we can combine our knowledge of local raw materials with local manufacturing and global design, then we can have local goods that use the best possible designs. I realize this is not a simple problem because you can’t divorce design from raw materials. But allowing creating a global market for design means you take advantage of the intelligence of the world while not requiring massive energy consumption.
The title mentions a business opportunity. The way I see it there is a huge opportunity for companies that can manufacture things locally, using local resources. Manufacturing companies that have a deep knowledge of the local raw materials as well as a way to outsource designs for products will have a bright future. If you combine that sort of capability with the globalized design (meaning designs that are created, and licensed, from all over the world), then you are taking the best of both worlds. Imagine a database where you could look up designs for “human powered transport” based on the raw materials and manufacturing processes you have locally. Oregon might have a lot of raw materials common to other places with similar climates, and therefore could use and share designs with those areas. But the manufacturing and raw materials would all be local.
Manufacturers could become much more general, while designs become much more specific. Instead of shipping raw materials all over the place and then shipping finished goods around as well, only the IDEAS and DESIGNS would move around.
Is this sort of thing possible today? Probably not. But I see a big future for the companies that can make it happen, both on the manufacturing and design side." (http://www.commonsdev.us/content.php?id=1944)
Key Books to Read
- De Young, R. & T. Princen (2012) The Localization Reader: Adapting to the Coming Downshift. Cambridge: MIT Press.
- Localization: A Global Manifesto. Colin Hines. Earthscan, 2000
- Going Local. Michael Shuman.
Relocalization at Post Carbon Institute 
“Localization may describe production of goods nearer to end users to reduce environmental and other external costs of globalization.” (http://www.newmediaexplorer.org/steve_bosserman/2007/07/06/the_case_for_localization.htm)