Relational Maintenance Strategies

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Stafford and Canary's (1991) taxonomy of relational maintenance strategies include the following: positivity (interacting with partners in a cheerful, uncritical manner); openness (directly discussing the nature of the relationship and disclosing one's desires for the relationship); assurances (communicating one's desire to continue with the relationship); social networks (relying on common affiliations and relations); and sharing tasks (performing one's responsibilities).

These strategies are explained here] in the context of Markets as Conversations.