Open Source Commoditization
"Mark Driver, a Gartner analyst who specializes in open source, thinks that open-source gadgets have the best chance in markets where the technology has matured to the point that it is commonplace.
"Open source is about commoditization," Driver says. "These products are taking a market where there really isn't a lot of concrete differentiation ... between what's out there and providing an alternative, which is exactly what open source does right. Linux got wildly popular not because it did something new; it's because it did what Unix did, but did it in a much more open fashion." (http://news.idg.no/cw/art.cfm?id=25B8CB70-1A64-67EA-E4D482E1CEBA3792)