Object-Centric Social Network

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"let’s consider two types of social networks: ego-centric and object-centric. An ego-centric social network places the individual as the core of the network experience (Orkut, Facebook, LinkedIn, Friendster) while the object-centric network places a non-ego element at the center of the network. Examples of object-centric networks include Flickr (social object: photograph), Dopplr (social object: travel instance), del.icio.us (social object: hyperlink) and Digg (social object: news item). The characteristics of ego- and object-centric networks are similar, and a human can certainly be considered a social object, but I delineate based on the significant experiential difference." (http://fstutzman.com/2007/11/05/social-network-transitions/)