Page from Wikipedia, according to Ryan Lanham, it is derived from the Technocracy movement
"Non-market economics is the study of the production, trade, and distribution of goods and services via mechanisms other than the market, in other words using systems other than the Price system. Non-market economies do not operate through the exchange of money. Barter is usually considered a type of a commodity-economy, so it is generally not considered a non-market economy. This type of exchange is also called reciprocity. This includes unilateral giving such as gifts and bilateral giving, meaning a person gives a gift expecting to be repaid at some unspecified time.
The study of non-market economics is typically a part of economic anthropology. Among the founders of the discipline are Karl Bücher and Karl Polanyi." (http://en.wikipedia.org/wiki/Non-market_economics)