Market-Protocol Fit in Decentralized Institutions

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= Article: Market-Protocol Fit. By Sam Hart, Laura Lotti, Toby Shorin. The Other Internet, 2020



"Decentralized protocols must rely on headless branding and cooperative incentive structures to evolve. We call this market-protocol fit and describe the phases of this challenging process. While product-market fit is concerned with building an agile team to find and fill market demand, market-protocol fit begins with a broad distribution of tokens, followed by permissionless narrative formation and product innovation which activates them in useful ways."