Innocentive Business Model

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YouTube vide available through http://freethinkr.wordpress.com/2007/09/05/must-watch-tv-innocentives-business-model-explored/

Description

"Innocentive, a start up of Eli Lilly, has become a star attracting major “seeker” companies like P&G and over 110,000 “solver” biochemists around the world through tie up agreements with universities and other institutions.

Here is a very nice video interview with InnoCentive’s CEO to highlight in their words the success that is “open innovation” through community, content co-creation, and open business models." (http://freethinkr.wordpress.com/2007/09/05/must-watch-tv-innocentives-business-model-explored/)