Influence Aggregators

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Discussion

Rachel Botsman:

"Influence Aggregators are trailblazers for the bigger Reputation Economy. Yes, it's easy to point out that a Klout score is merely a popularity contest, but what the likes of Klout and PeerIndex are starting to show is that it's possible to extract value from the information exchanged by groups across networks. "Think about people on social media," says Azeem Azhar, the 39-year-old founder of PeerIndex. "They are spending around 500 minutes a month investing time on their networks. It's like they are building a living CV across their lives, so it makes it important for them to get value out of that." (http://www.wired.co.uk/magazine/archive/2012/09/features/welcome-to-the-new-reputation-economy?)