How Social Innovation Initiatives Construct Societal Transformation Through Narratives of Change
* Article: Narratives of change: How social innovation initiatives construct societal transformation. By J.M. Wittmayera, J. Backhausb, F. Avelinoa, et al. Futures · June 2019
"Alongside current policy discourses on the transformative potentials of social innovation, socialinnovation initiatives also construct their own accounts of how society can be transformed and by whom. Building on state-of-the-art futures studies and narrative research and their linkages, this article unfolds these narratives of change (NoC) by social innovation initiatives.
The analysis showsthat all NoC suggest alternative economic arrangements that challenge the current neoliberal, capitalist system, including the dominant policy narrative of (social) innovation for economic growth. It further highlights the pivotal role of NoC in the construction of individual and social identities and the eﬀorts dedicated to the development and communication of collectively shared worldviews. Diﬀerences in NoC are identiﬁed regarding the more deliberative or rather hierarchical ways of narrative construction. Concluding reﬂections highlight how NoC reveal the failings of current systems and suggest alternatives, that their construction mirrors and thereby tests the model of change advocated by social innovation initiatives and that NoC may lure actors into enrolment by oﬀering opportunities to engage in meaning-making."