Glocalized Networks

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Glocalized Networks


"In business, glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. Yet, in the social sciences, the term is often used to describe an active process where there's an ongoing negotiation between the local and the global (not simply a directed settling point). In other words, there is a global influence that is altered by local culture and re-inserted into the global in a constant cycle. Think of it as a complex improvisational dance with information constantly flowing between the global and the local, altered at each junction." (

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See also: Multi-local Societies