Glocalized Networks

Glocalized Networks

Definition

"In business, glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. Yet, in the social sciences, the term is often used to describe an active process where there's an ongoing negotiation between the local and the global (not simply a directed settling point). In other words, there is a global influence that is altered by local culture and re-inserted into the global in a constant cycle. Think of it as a complex improvisational dance with information constantly flowing between the global and the local, altered at each junction." (http://www.zephoria.org/thoughts/archives/2005/09/05/why_web20_matte.html)

More Information

See also: Multi-local Societies