Gerd Leonhard on the New Economics of the Media Industry

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Gerd Leonhard:

"This is an edited video from a conversation I had with the great team at in July 2009. Topics: the economics of the media industry and why they don't work anymore, why and how the Internet is challenging most of our assumptions, why media companies are not thinking like engineers and have issues with total liquidity, the issue of extracting value vs adding value. Egosystem vs Ecosystem."