Entredonneur

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= concept meaning 'giving to the in between', proposed to balance the concept of Entrepreneur which means 'taking from in between' and has therefore a predatory significance

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"The entredonneur is a 'creative giver'


  • My term 'entredonneur' (Wood, 1990) was not intended as a direct criticism of 'enterprise' itself
  • Nevertheless, offers an invaluable practical counterpoint to it
  • The most extreme idea of 'taking' is as unlikely as an extreme idea of pure 'giving'
  • However, by placing the two at opposite ends of a continuum we are better able to map the transition from one to the other
  • It may help us to identify how business, and other modes of enterprise, might be re-envisioned
  • It implies a less wasteful mode of living within an (inevitable) solar economy
  • In theory, at the macro level, tendencies to 'pure greed' may balance the will to 'pure altruism'
  • With better mapping techniques we might be able to replace this struggle with a reciprocal form of altruism."

(http://attainable-utopias.org/tiki/tiki-index.php?page=EntreDonneur)

Original source from Wood, J., (1990), "COMMENT: The Socially Responsible Designer", Design Magazine, July 1990


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