Electronic Colonialism
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a term coined by Tom McPhail:
Description
From the Wikipedia:
"Electronic colonialism theory explains how mass media are leading to a new concept of empire. It will not be one based on military power or land acquisition but one based on controlling the mind. It is a psychological or mental empire. It is an evolving global “Empire of the Mind”. The global media are collectively influencing the minds, attitudes, values, and languages of individuals around the globe." (http://en.wikipedia.org/wiki/Electronic_colonialism)