Economics of Open Text

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The Economics of Open Text

URL = http://forum.wgbh.org/wgbh/forum.php?lecture_id=3017

Context of the lecture

The Economics of Open Content Symposium:

The Economics of Open Text Convergence Culture: Consumer Participation and the Economics of Mass Media Fred Beshears, University of California at Berkeley Ellen Faran, MIT Press Henry Jenkins, MIT Joel Greenberg, GSD&M Sande Scoredos, Sony Pictures Imageworks

The economics of open text and new models for textbook, university-press, and commercial publishing are described by University of California Berkeley's Senior Strategist Fred Beshears, MIT Press Director Ellen Faran, and University of British Columbia's John Willinsky. New modalities of consumer participation in mass media are discussed by Henry Jenkins, MIT Professor of Literature and Director of the MIT Comparative Media Studies Program, Joel Greenberg from the GSD&M advertising agency in Austin, Texas, and Sande Scoredos, Sony Pictures Imageworks's Executive Director of Technical Training and Artist Development.

Industry Study: The Economics of Open Text Fred Beshears, University of California, Berkeley Ellen W. Faran, MIT Press Convergence Culture: Consumer Participation and the Economics of Mass Media Henry Jenkins, MIT Joel Greenberg, GSD&M Sande Scoredos, Sony Pictures Imageworks

Context for the Symposium

On January 23-24, 2006, Intelligent Television hosts the Economics of Open Content symposium at MIT to bring together representatives from media industries, cultural and educational institutions, and legal and business minds to discuss how to make open content happen better and faster.

With the support of the Hewlett Foundation and MIT Open Courseware, Intelligent Television brings representatives of commercial media industries (publishing, film, music, television, video, software, education/courseware, gaming) together with representatives of cultural and educational institutions who are innovative in this area and legal and business minds in the academy who are studying how to make this happen faster and better. New Yorker economics columnist and bestselling author (The Wisdom of Crowds) James Surowiecki keynotes at the Cambridge meeting, with a presentation entitled 'Openness as an Ethos.'

Intelligent Television has been conducting a year-long investigation into the economics of open content. This project is a systematic study of why and how it makes sense for commercial companies and noncommercial institutions active in culture, education, and media to make certain materials widely available for free, and also how free services are finding new (sometimes commercial) ways of becoming sustainable. The project builds upon written work that Intelligent Television recently completed with the support of the Mellon Foundation and Ithaka on Marketing Culture in the Digital Age, and also upon work now being completed as part of the Mellon Foundation-supported Commission on Cyberinfrastructure in the Humanities and Social Sciences. The project also informs new economic models that Intelligent Television is establishing for its documentary work.