Daniel Granados on the New Intermediary Cultural and Business Platforms in the Music Industry

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Video via http://vimeo.com/31743468


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"If we look at the extent to which record industries have adapted to the current changes, and at the role of creators and public policies, we can make the following claims: the development of compression systems (MP3), data storage technologies, and mobile phones has radically changed consumer habits; the introduction of P2P technologies has led the industry to respond by testing new business models such as pay-per-download or subscription. But there has not been a true overhaul of the system: instead of making things simpler, these models have been adding more elements to the value chain, raising costs and clearly damaging creators. While Spotify offers a good service, it generates incredibly low profits for artists: for each 4 listens, artists receive $0.00029.

A true, effective change of model comes about when the role of the intermediary changes. Platforms such as Bancamp, which allows artists to create a profile and sell their music under fairer conditions, Soundclouds, which allows users to share music on social networks, and Jamendo, which runs on free music, are examples of truly sustainable mutations. Projects such as the Birmingham music archive or Fora do eixo (Brasil) aim to support a music scene and generate profits for the groups that constitute them." (http://www.2011.fcforum.net/en/outcomes11/)