Because Effect

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Formulated by Doc Searls:

"When something that was originally scarce starts becoming abundant, something strange happens. You find that you start making money because of that thing rather than with that thing. That’s the Because Effect." [1]


Example, when digital music becomes abundant, you can't sell CD's, but giving away the CD's created the conditions to live from your concerts. You can't live from your CD's anymore, but you can live because of your CD's