Affinity Markets

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Definition

"Affinity Markets are marketplaces where transactions can occur based on affinity attributes. Not just is the sweater red, woolen and made in China (legacy attributes) but under what conditions was it made, were renewable materials used, did female entrepreneurs make it (affinity attributes). Affinity Markets are also known as directed capital, cause-based capital and (in online aggregations) virtual affinity groups." (http://futurememes.blogspot.com/2006/10/markets-20-social-finance-affinity.html)


See also Affinity Investing


More Information

See also: Social Commerce, LOHAS