Web Credibility Project

= "What causes people to believe (or not believe) what they find on the Web"?

URL = http://credibility.stanford.edu/?

Description

"As part of the Persuasive Technology Lab, we are investigating such questions as:

• What causes people to believe (or not believe) what they find on the Web?

• What strategies do users employ in evaluating the credibility of online sources?

• What contextual and design factors influence these assessments and strategies?

• How and why are credibility evaluation processes on the Web different from those made in face-to-face human interaction, or in other offline contexts?

In this ongoing project we are:

• Performing quantitative research on Web credibility.

• Collecting all public information on Web credibility.

• Acting as a clearinghouse for this information.

• Facilitating research and discussion about Web credibility.

• Collaborating with academic and industry research groups."