Customerism

Description

"In 2006, the Irish business writer, Donal Reddington, constructed a map of the social and technological developments that have been leading toward mass-customization as a viable business model and for which he used the term ‘Customerism,’ to better describe the attributes it contained.

Reddington summarized the threads in this map as

- “Mass Customization + Custom Marketplaces + Online Factories + Co-creation + User Innovation + Outside Innovation + Creative Commons = Customerism.” (http://scholar.lib.vt.edu/theses/available/etd-12152009-131820/unrestricted/Pfeiffer_DV_T_2009.pdf)