Unbundling - Rebundling: Difference between revisions
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'''Concept related to media strategy. Unbundling allows media assets that are normal bundled, to be used separately. Rebundling refers to the new types of combinations that are then possible.''' | '''Concept related to media strategy. Unbundling allows media assets that are normal bundled, to be used separately. Rebundling refers to the new types of combinations that are then possible.''' | ||
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Check out the following related concepts: | Check out the following related concepts: | ||
[[Mash-Ups]] ; [[Edge Feeders]] | [[Mash-Ups]] ; [[Edge Feeders]] ; [[Aggregators]] | ||
Latest revision as of 09:50, 10 June 2006
Concept related to media strategy. Unbundling allows media assets that are normal bundled, to be used separately. Rebundling refers to the new types of combinations that are then possible.
Citation
"unbundling media is only half the game: the value creation half. And it's exactly and totally the wrong half from a strategic point of view.
Rebundling is where value capture will happen - at communities, reconstructors, markets, networks - that direct people's attention to individualized 'casts. This is where branding will be reborn - and where advertising is already being disrupted, ripped apart, and reborn (viz, Google, PPC, pay per call, etc)" http://edgeperspectives.typepad.com/edge_perspectives/2006/04/abc_and_the_fut.html
More Information
Check out the following related concepts: