Unbundling - Rebundling
Concept related to media strategy. Unbundling allows media assets that are normal bundled, to be used separately. Rebundling refers to the new types of combinations that are then possible.
Citation
"unbundling media is only half the game: the value creation half. And it's exactly and totally the wrong half from a strategic point of view.
Rebundling is where value capture will happen - at communities, reconstructors, markets, networks - that direct people's attention to individualized 'casts. This is where branding will be reborn - and where advertising is already being disrupted, ripped apart, and reborn (viz, Google, PPC, pay per call, etc)" http://edgeperspectives.typepad.com/edge_perspectives/2006/04/abc_and_the_fut.html
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