Relationship Economy: Difference between revisions
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(http://www.deborahschultz.com/deblog/2007/04/creativity_and_.html) | (http://www.deborahschultz.com/deblog/2007/04/creativity_and_.html) | ||
=Key Books to Read= | |||
#Scott Allen, Jay Deragon et al: The [[Emergence of the Relationship Economy]] | |||
=More Information= | =More Information= | ||
#Interview: [[Jerry Michalsky on the Relationship Economy]] | #Interview: [[Jerry Michalsky on the Relationship Economy]] | ||
#Blog by Jay Deragon at http://www.relationship-economy.com/ | |||
#[[Vendor Relationships Management]] | #[[Vendor Relationships Management]] | ||
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[[Category:Business]] | [[Category:Business]] | ||
[[Category:Relational]] | |||
Revision as of 04:35, 20 January 2008
= a economy that becomes centered around relations, not mass communication through advertizing
Citation
Jerry Michalsky:
"Transactions are the by-products of healthy relationships.
The global economy is shifting from a mass media, consumer mass-marketing model to one that is far more emergent and decentralized. The involuntary loyalty of "sticky" services is falling victim to the far preferable voluntary loyalty won through responsiveness, quality, excellent service, reliability and trustworthiness." (http://www.deborahschultz.com/deblog/2007/04/creativity_and_.html)
Key Books to Read
- Scott Allen, Jay Deragon et al: The Emergence of the Relationship Economy
More Information
- Interview: Jerry Michalsky on the Relationship Economy
- Blog by Jay Deragon at http://www.relationship-economy.com/
- Vendor Relationships Management