Netroots

Netroots = Political term used by progressive activists in the U.S.:

"This all-encompassing term loosely describes an online grassroots constituency that can be targeted through Internet technologies, including e-mail, message boards, RSS feeds and, of course, blogs, which serve as organizing hubs. In turn, these blogs employ a range of features --discussion boards, Internet donations, live e-chat, social networking tools like MeetUp, online voting--that allow ordinary citizens to participate in politics, be it supporting a candidate or organizing around a policy issue. Compared to traditional media, blogs are faster, cheaper, and most importantly, interactive, enabling a level of voter involvement impossible with television or newspapers." (http://www.inthesetimes.com/site/main/article/2485/)

Overview article about the use of the internet for grassroots organization, by In These Times, at http://www.inthesetimes.com/site/main/article/2485/