Alan Moore on Engagement Marketing

Alan Moore discusses Engagement Marketing, communties, Web 2.0 etc

Webcast

URL = http://www.masternewmedia.org/news/2006/10/11/web_20_how_networked.htm

"Where Interruptive Marketing attempted to change belief through image building, Engagement Marketing changes behaviour through involvement. Engagement Marketing will involve the customer way beyond the short term cycles of current interruptive marketing campaigns." (http://communities-dominate.blogs.com/brands/2006/10/catch_alan_on_v.html)

Print Interview

Interview by Henry Jenkins of Convergence Culture, at http://www.henryjenkins.org/2007/01/an_interview_with_alan_moore_p.html