Alan Moore on Engagement Marketing: Difference between revisions
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Alan Moore discusses marketing, communties, Web 2.0 etc | Alan Moore discusses marketing, communties, Web 2.0 etc | ||
=Webcast= | |||
URL = http://www.masternewmedia.org/news/2006/10/11/web_20_how_networked.htm | URL = http://www.masternewmedia.org/news/2006/10/11/web_20_how_networked.htm | ||
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"Where Interruptive Marketing attempted to change belief through image building, Engagement Marketing changes behaviour through involvement. Engagement Marketing will involve the customer way beyond the short term cycles of current interruptive marketing campaigns." | "Where Interruptive Marketing attempted to change belief through image building, Engagement Marketing changes behaviour through involvement. Engagement Marketing will involve the customer way beyond the short term cycles of current interruptive marketing campaigns." | ||
(http://communities-dominate.blogs.com/brands/2006/10/catch_alan_on_v.html) | (http://communities-dominate.blogs.com/brands/2006/10/catch_alan_on_v.html) | ||
=Print Interview= | |||
Interview by Henry Jenkins of [[Convergence Culture]], at | |||
http://www.henryjenkins.org/2007/01/an_interview_with_alan_moore_p.html | |||
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[[Category:Business]] | [[Category:Business]] | ||
[[Category:Interviews]] | |||
Revision as of 03:59, 15 March 2007
Alan Moore discusses marketing, communties, Web 2.0 etc
Webcast
URL = http://www.masternewmedia.org/news/2006/10/11/web_20_how_networked.htm
"Where Interruptive Marketing attempted to change belief through image building, Engagement Marketing changes behaviour through involvement. Engagement Marketing will involve the customer way beyond the short term cycles of current interruptive marketing campaigns." (http://communities-dominate.blogs.com/brands/2006/10/catch_alan_on_v.html)
Print Interview
Interview by Henry Jenkins of Convergence Culture, at http://www.henryjenkins.org/2007/01/an_interview_with_alan_moore_p.html