Customer-Made: Difference between revisions
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Latest revision as of 05:43, 13 January 2012
Description
Definition by trendwatching.com:
"The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.” (http://www.trendwatching.com/trends/CUSTOMER-MADE.htm)