Lead Users Studies

Material on Erik von Hippel's research on user-generated innovation practices.

URL = http://web.mit.edu/evhippel/www/tutorials.htm

"This series of 6 short (10-14 minute) videos offer practical information about "Lead User" studies. Lead user studies are the front end for product and service development projects intended to create breakthroughs systematically. Each video addresses one major aspect of a lead user project.

The video series was written, produced and directed by Dr. Joan Churchill, a psychologist specializing in industrial training materials. They were made with support from 3M Corporation, and are offered here with permission from 3M." (http://web.mit.edu/evhippel/www/tutorials.htm)