Co-Donating

Description

"There are lots of innovative corporate donation programs popping up, and one characteristic many share is that—in tune with the aforementioned 'age of collaboration'—they ask customers to co-decide and (often) co-donate. Another common element is the use of online and/or mobile technologies to make the most of impulse-driven and/or networked fundraising and donating." (http://www.trendwatching.com/briefing/ February issue)

Examples

See February 2009 issue of http://www.trendwatching.com/briefing/