Peer Consumption

Definition

Stephanie Gerson:

“Peer consumption” happens when consumers use technology to coordinate their consumer behavior in an intelligent way, in this case, for purposes of alleviating the environmental, health, and social implications of products and companies ... helping consumers connect through, form groups around, communicate about, and even create the information they need to engage in consumer governance – may allow for the emergence of technology-enabled collectively intelligent consumer behavior." (http://www.smartmobs.com/2008/11/13/goodguide-and-the-possibility-of-peer-consumption/)