Self-Publishing

Self-publishing

"For the first time, print-on-demand companies are successfully positioning themselves as respectable alternatives to mainstream publishing and erasing the stigma of the old-fashioned vanity press. Some even make a case that they give authors an advantage -- from total control over the design, editing and publicity to a bigger share of the profits." (http://www.nytimes.com/2005/04/24/books/review/24GLAZERL.html? )

The article mentions such examples as iUniverse and Booksurge. See also lulu.com.