Relationship Economy: Difference between revisions
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'''= a economy that becomes centered around relations, not mass communication through advertizing''' | '''= a economy that becomes centered around relations, not mass communication through advertizing''' | ||
=Citation= | ==Citation== | ||
Jerry | Jerry Michalski: | ||
"Transactions are the by-products of healthy relationships. | "Transactions are the by-products of healthy relationships. | ||
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(http://www.deborahschultz.com/deblog/2007/04/creativity_and_.html) | (http://www.deborahschultz.com/deblog/2007/04/creativity_and_.html) | ||
==Key Books to Read== | |||
* Scott Allen, Jay Deragon et al: The [[Emergence of the Relationship Economy]] | |||
==More Information== | |||
* Interview: [[Jerry Michalski on the Relationship Economy]] | |||
* Blog by Jay Deragon at http://www.relationship-economy.com/ | |||
* [[Vendor Relationships Management]] | |||
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[[Category:Business]] | [[Category:Business]] | ||
[[Category:Relational]] | |||
Latest revision as of 08:34, 5 July 2018
= a economy that becomes centered around relations, not mass communication through advertizing
Citation
Jerry Michalski:
"Transactions are the by-products of healthy relationships.
The global economy is shifting from a mass media, consumer mass-marketing model to one that is far more emergent and decentralized. The involuntary loyalty of "sticky" services is falling victim to the far preferable voluntary loyalty won through responsiveness, quality, excellent service, reliability and trustworthiness." (http://www.deborahschultz.com/deblog/2007/04/creativity_and_.html)
Key Books to Read
- Scott Allen, Jay Deragon et al: The Emergence of the Relationship Economy
More Information
- Interview: Jerry Michalski on the Relationship Economy
- Blog by Jay Deragon at http://www.relationship-economy.com/
- Vendor Relationships Management