Description
"WhatsApp allows for micro-level , completely enclosed chat groups where a politician can send private messages to both party cadre as well potential voters for free. Similarly, constituencies are divided into several groups depending on socioeconomic factors and a politician can hold separate private conversations with them on WhatsApp." (http://timesofindia.indiatimes.com/india/Politicians-wake-up-to-WhatsApp-effect/articleshow/31311361.cms)
Example
India
Amin Ali & Atul Thakur:
" This Lok Sabha election will be fought on the ground as well as on the internet. But while everyone recognizes the role of social media sites like Facebook and Twitter in the unfolding political drama, it's the mobile messaging service WhatsApp which might turn out to be the real game-changer.
Top politicians from nearly all parties, gearing up for the upcoming Lok Sabha polls, have realized the potential of the application which can be used both for private and group messaging. Sources from the parties say that rather than the top brass, it was the local cadres who reported its effectiveness as a tool to connect with voters. Both Congress and BJP are already contacting voters through their WhatsApp numbers - WithCongress (8398989898) and Mission 272+ (7820078200) respectively." (http://timesofindia.indiatimes.com/india/Politicians-wake-up-to-WhatsApp-effect/articleshow/31311361.cms)