What is Co-Creation

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Video via http://vimeo.com/32838443


Description

Fronteer Strategy:

"COMPANIES AND ORGANIZATIONS are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get - or stay - connected with customers?

Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it’s done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area.

This video is an abstract of our white paper, in which we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success and discuss the value of co-creation."

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