TransMedia Activism
Description
Lina Srivastava:
"Transmedia activism is one of the best ways to have people connect to a cause, by exposing them to a variety of media properties over various distribution channels—which opens up avenues for dialogue and provides an audience an educational experience about workable solutions—and then working with the most creative and engaged audience segment to facilitate the creation of their own content that further explains the cause and inspires action around it." (http://beth.typepad.com/beths_blog/2009/04/transmedia-storytelling-and-cocreation-networks.html)
Discussion
Lina Srivastava:
"Nonprofits engaged in social change initiatives should view storytelling as a necessary component of mission-fulfillment. Any individual institution engaging an audience—whether beneficiaries, funders, board members, community or other stakeholders—is required to convey clearly and artfully what it does, how its does it, where its work is most effective and necessary, and why they should support efforts to continue or grow the institution’s work.
In the larger view of systemic change, storytelling takes on an even bigger role, where a well-told story creates a shared experience and helps illuminate all factors (root cause and symptomatic) that effect social change efforts at both global and local levels, creating a comprehensive, connected, “best practice” view of achieving progress.
Nonprofits dealing with social change don’t need to get into the business of content production or multiplatform distribution—but it is a digital world now. It’s likely time to add storytelling to the task list." (http://beth.typepad.com/beths_blog/2009/04/transmedia-storytelling-and-cocreation-networks.html)