Transmedia Storytelling

Description

1.

From the Wikipedia:

"Transmedia storytelling, also called multiplatform or enhanced storytelling, is storytelling across multiple forms of media. By using different media, it attempts to create “entrypoints” through which audiences can become immersed in a story franchise’s world. The aim of this immersion is decentralized authorship across multiple new media forms like television, movie theaters. video games, the internet, and mobile platforms. By encouraging the sharing of assets and user generated content, transmedia conveys a complex story through numerous media sources." (http://onthecommons.org/content.php?id=2029)

2.

From Henry Jenkins:

"Transmedia storytelling is storytelling by a number of decentralized authors who share and create content for distribution across multiple forms of media. Transmedia immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story." (http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html)