Social Analytics
Description
"Effectively participating in social media as an organization requires a lot of listening, but how do you make sense of the totality of what you’ve heard? Enter social analytics, which has recently seen a major uptick, from virtually no discussion of it in 2008. Many organizations are now realizing that, like Web analytics was early on in Web, social analytics will be crucial for obtaining a strategic understanding of what’s taking place in social media, either on the Internet or within their organizations. The hold-up preventing widespread experimentation in social analytics at the moment is that there are still too few vendors and even fewer compelling and mature products." (http://www.dachisgroup.com/2010/08/the-2010-social-business-landscape/)