Smart Meme
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= how to effectively communicate virally in a world being altered by “memes.”
URL = http://smartmeme.org/
Description
"doing work to help show how to effectively communicate virally in a world being altered by “memes.” Memes are similar to genes according to Richard Dawkins the NeoDarwinist who coined the term in the classic book Selfish Genes. The smartMeme project is “Connecting grassroots movement building with strategies to change the stories that shape mass culture.” Currently Patrick Reinsborough of smartMeme is involved in an effort at “Re:Imagining Change" (http://blog.onevillage.tv/?p=974)