Slow Business Manifesto

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Jerry Stifelman on the need for Slow Business:

"On behalf of life, love, and the pursuit of happiness, (and the planet too!) we propose this Slow Business Manifesto.

What is Slow Business?

• Who you are matters. Work should be a meaningful expression of individuals. And any job description that doesn't allow this should be rewritten.

• The rest of your life matters. When people bring their Blackberries everywhere and work until 10pm, it creates the sense that work is the most important aspect of our lives. When you slow down, you enable others to do the same.

• Relationships matter. Being businesslike doesn't mean being less human. Let's acknowledge work is a part of life and start savoring the opportunities we have to develop real friendships (beyond small talk).

• Joy matters. It's 2009, we're supposed to be evolving. Why should any humans be expected to spend large amounts of time not enjoying themselves?

• Love matters (i.e., let's stop letting money drive our experiences as human beings) Work is more than a means to an end -- it is part of how we relate to our lives. That's why it means something to buy a hammer at a neighborhood hardware store that's staffed by people who love fixing things. The only reason businesses that don't create their own products or provide their services with love survive, is by being cheaper.

• The planet matters. It's absurd that people acknowledge environmental threats like global warming as being real, then oppose remedies to fix them as being "too expensive." What the heck are we going to do with all our money come Armageddon?

What Slow Business is not:

• It's not an excuse for shoddy service, poor quality, or slackness -- in fact, it's exactly the opposite. Just as Slow Food is better food, Slow Business should be better business.

• It's not a quick fix. It's a massive cultural shift and each of us has power to shift the paradigm. Let's not shy away from making life better simply because it will take a while.

• It's not a refuge for people who don't like their jobs. It's about refusing to merely go through the motions. It's ultimately about being able to apply your full humanity to whatever it is you do.

• It's not even necessarily slow. Lightning fast street food fits perfectly into the Slow Food movement, whether it's a sandwich, a deep fried pakora, or even a decent burger. Likewise speedy, efficient and spontaneous work can fit with Slow Business. It's not speed we are fighting. It's speed-at-the-cost-of-quality (be that quality of life, quality of work, or quality of pleasure) that we are mobilizing against." (