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= the capitalism of signs



"Semio-capital is in a crisis of overproduction, but the form of this crisis is not only economic but also psychopathic. Semio-capital, in fact, is not about the production of material goods, but about the production of psychic stimulation. The mental environment is saturated by signs that create a sort of continuous excitation, a permanent electrocution, which leads the individual as well as the collective mind to a state of collapse.” (