Reputation Management Cycles on the Social Web
Graphic by Laurel Papworth at http://www.flickr.com/photos/silkcharm/2681008129/in/set-72157606247590916/
Background article at http://silkcharm.blogspot.com/2008/07/reputation-management-in-social.html
"We create a Profile (My Account) on a site, we make friends and add applications and groups and events to define Identity. We interact, offering content and comments and ratings which gains us a Reputation over time. That Reputation is then turned into a Trust factor - we decide how trustworthy a social network member is by the way they fill out their profile, by the connections they make, and by the content they submit, over time which is why Social Media is a long term engagement."