Premium Cola

URL = http://www.premium-cola.de/

Description

'Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand afri-cola, at the time reduced in caffeine.

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola." [1]

Governance

"There is no office, no salaries, and no actual boss. Members of the company choose to which percent of their time they are going to work for the company. For some members Premium is sort of a hobby next to their actual work or studies, for others it is a full-time job. All issues are decided on collectively, there is hardly any advertising - instead, art pictures are printed on the inside of the bottles' labels. The collective puts much thought into "proper" brand leading and acting ethically in the economy instead of expanding or selling for any price. Premium-Cola is being sold in selected outlets (not only Clubs and Bars) only, whose philosophy must be similar to that of the brand. Premium Cola started as a little collective a few years ago, but quickly grew to a medium-sized firm that strives to connect economics with ethics in a unique way that seems logical to its members."[2]