Online Video Allows PR to Bypass Media

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Online Video Allows PR Pros to Bypass Media, Says PRWeek Editor Keith O'Brien



"Keith O'Brien is News Editor of PRWeek. Keith's a leading thinker about the changing world of public relations. In addition to his gig at PRWeek, he authors a very important blog on marketing.

In this interview with Beet.TV, Keith talks about how technology is enhancing the role of public relations pros within organizations. He tells us how online video and other tools are providing public relations professionals with the ability to bypass the news media." (